PULSEKITA FOR BRANDS

Reach people while they are actively exploring Malaysia.

PulseKita is building a data-first news and discovery audience across web, Facebook and TikTok. Sponsorship sits beside the journalism — never inside the source, ranking or editorial conclusion.

See placements ↓See the editorial product →

01Clearly labelled

Every commercial unit says Sponsored and names the advertiser.

02Measured first-party

Impressions, clicks, unique sessions and CTR are tracked by placement.

03Editorially separate

Sponsors do not change source selection, rankings, methodology or conclusions.

INITIAL INVENTORY

Start with placements people already use.

V1 focuses on a small number of native placements. More inventory can be opened only when audience behaviour shows it is useful rather than noisy.

home-feedHomepage discovery

Native sponsored card between live-interest discovery and the story catalogue.

Impressions · clicks · CTR

story-inlineStory adjacency

Contextual placement inside a data story, matched to relevant topics where possible.

Impressions · clicks · CTR

library-feedDiscovery library

Sponsored presence while readers browse and filter the full PulseKita story library.

Impressions · clicks · CTR

LIVE CAMPAIGNS

Current sponsored inventory is visible by design.

PulseKita tests its own products first and can now onboard external advertisers through the same measured, clearly labelled placements.

Advertising can fund the newsroom. It cannot become the newsroom.

Sponsored content is visually separated and labelled. PulseKita does not sell changes to data, methodology, source confidence, story ranking or editorial findings.

Sponsors do not change source selection, rankings, methodology or conclusions. Campaign performance is measured separately from editorial performance.