Where is household expenditure highest by district?

District expenditure is a broad consumption signal that becomes more useful when combined with population and category-specific demand.

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PulseKita uses DOSM's district-level HIES mean gross monthly household expenditure. This is total household expenditure, not category-specific retail spending.

• Mean expenditure can be influenced by high-spending households and household size.
• The measure does not reveal which categories households spend on.
• Use this as a broad consumption signal rather than a direct sales forecast.