BUSINESS · LOCAL MARKET · MALAYSIA
Zoom in from state to district.
Use official district population and HIES data to narrow the local market before researching competitors, rent and footfall.
LOCAL MARKET · SARATOK
What should you notice about Saratok before going street-level?
District data is a useful narrowing layer between a state and a real trading catchment. Start with population, household income, spending and vulnerability, then research rent, competitors and footfall locally.
HOW TO READ THIS
Administrative districts can contain very different towns and neighbourhoods. PulseKita uses this layer to narrow the search; a location decision still needs local competitor, rent, travel-time and footfall research.
SARATOK · LOCAL SIGNAL BOARDMarket size, household economics and social context.
Population
#25of 45 in Sarawak#145 nationally
2026 · DOSM population estimate
Median household income
#33of 45 in Sarawak#142 nationally
2024 · gross monthly household income
Mean household expenditure
#26of 45 in Sarawak#127 nationally
2024 · mean monthly household expenditure
Poverty rate
Share of households below the applicable Poverty Line Income. Lower/higher is descriptive here, not a business score.
Gini coefficient
Higher values indicate greater household-income inequality. This is context for market segmentation, not a verdict.
SARAWAK · DISTRICT SHELFCompare local markets inside the same state.
POPULATION628.6K#1 in state
MEDIAN INCOMERM 6,741#3 in state
EXPENDITURERM 5,184#1 in state
POPULATION259K#2 in state
MEDIAN INCOMERM 6,600#4 in state
EXPENDITURERM 4,609#4 in state
POPULATION257.1K#3 in state
MEDIAN INCOMERM 5,737#5 in state
EXPENDITURERM 4,490#5 in state
POPULATION189.3K#4 in state
MEDIAN INCOMERM 8,317#1 in state
EXPENDITURERM 5,073#2 in state
POPULATION137.2K#5 in state
MEDIAN INCOMERM 6,785#2 in state
EXPENDITURERM 4,973#3 in state
POPULATION56.7K#6 in state
MEDIAN INCOMERM 4,082#20 in state
EXPENDITURERM 3,594#13 in state
POPULATION55.8K#7 in state
MEDIAN INCOMERM 5,531#6 in state
EXPENDITURERM 3,967#7 in state
POPULATION54.2K#8 in state
MEDIAN INCOMERM 4,885#9 in state
EXPENDITURERM 3,965#8 in state
POPULATION46.8K#9 in state
MEDIAN INCOMERM 4,060#22 in state
EXPENDITURERM 3,457#15 in state
POPULATION45.3K#10 in state
MEDIAN INCOMERM 4,675#10 in state
EXPENDITURERM 3,849#9 in state
POPULATION43.1K#11 in state
MEDIAN INCOMERM 3,967#24 in state
EXPENDITURERM 3,378#18 in state
POPULATION43K#12 in state
MEDIAN INCOMERM 5,169#8 in state
EXPENDITURERM 3,650#11 in state
POPULATION38.6K#13 in state
MEDIAN INCOMERM 3,929#25 in state
EXPENDITURERM 3,241#22 in state
POPULATION37.8K#14 in state
MEDIAN INCOMERM 3,259#39 in state
EXPENDITURERM 3,683#10 in state
POPULATION37.6K#15 in state
MEDIAN INCOMERM 4,074#21 in state
EXPENDITURERM 2,877#35 in state
POPULATION35.5K#16 in state
MEDIAN INCOMERM 4,447#14 in state
EXPENDITURERM 3,598#12 in state
POPULATION35.1K#17 in state
MEDIAN INCOMERM 3,918#26 in state
EXPENDITURERM 3,370#19 in state
POPULATION32.6K#18 in state
MEDIAN INCOMERM 4,409#15 in state
EXPENDITURERM 3,071#29 in state
POPULATION32.2K#19 in state
MEDIAN INCOMERM 5,217#7 in state
EXPENDITURERM 4,088#6 in state
POPULATION31.6K#20 in state
MEDIAN INCOMERM 4,636#11 in state
EXPENDITURERM 3,311#21 in state
POPULATION26.8K#21 in state
MEDIAN INCOMERM 4,346#16 in state
EXPENDITURERM 2,844#37 in state
POPULATION25.6K#22 in state
MEDIAN INCOMERM 3,511#31 in state
EXPENDITURERM 3,240#23 in state
POPULATION25.6K#22 in state
MEDIAN INCOMERM 3,024#41 in state
EXPENDITURERM 2,639#42 in state
POPULATION24.7K#24 in state
MEDIAN INCOME——
EXPENDITURE——
POPULATION23.6K#25 in state
MEDIAN INCOMERM 3,418#33 in state
EXPENDITURERM 3,127#26 in state
POPULATION22.7K#26 in state
MEDIAN INCOMERM 3,977#23 in state
EXPENDITURERM 2,757#39 in state
POPULATION22.1K#27 in state
MEDIAN INCOMERM 4,614#12 in state
EXPENDITURERM 3,079#27 in state
POPULATION20.9K#28 in state
MEDIAN INCOMERM 3,472#32 in state
EXPENDITURERM 2,864#36 in state
POPULATION20.8K#29 in state
MEDIAN INCOMERM 3,806#29 in state
EXPENDITURERM 3,076#28 in state
POPULATION20.8K#29 in state
MEDIAN INCOMERM 4,170#18 in state
EXPENDITURERM 2,947#32 in state
POPULATION20.4K#31 in state
MEDIAN INCOMERM 3,276#37 in state
EXPENDITURERM 2,736#40 in state
POPULATION19.4K#32 in state
MEDIAN INCOMERM 3,407#34 in state
EXPENDITURERM 3,225#24 in state
POPULATION18.9K#33 in state
MEDIAN INCOMERM 4,519#13 in state
EXPENDITURERM 2,705#41 in state
POPULATION17.3K#34 in state
MEDIAN INCOMERM 4,281#17 in state
EXPENDITURERM 2,824#38 in state
POPULATION16.6K#35 in state
MEDIAN INCOMERM 3,891#27 in state
EXPENDITURERM 2,992#30 in state
POPULATION15.9K#36 in state
MEDIAN INCOMERM 3,264#38 in state
EXPENDITURERM 3,401#17 in state
POPULATION15.8K#37 in state
MEDIAN INCOMERM 3,742#30 in state
EXPENDITURERM 3,444#16 in state
POPULATION12.4K#38 in state
MEDIAN INCOMERM 2,717#43 in state
EXPENDITURERM 2,462#43 in state
POPULATION12K#39 in state
MEDIAN INCOMERM 3,365#35 in state
EXPENDITURERM 3,130#25 in state
POPULATION11.8K#40 in state
MEDIAN INCOMERM 3,329#36 in state
EXPENDITURERM 2,950#31 in state
POPULATION10.7K#41 in state
MEDIAN INCOMERM 2,589#44 in state
EXPENDITURERM 3,363#20 in state
POPULATION10.7K#41 in state
MEDIAN INCOMERM 2,525#45 in state
EXPENDITURERM 2,371#45 in state
POPULATION10.4K#43 in state
MEDIAN INCOMERM 3,052#40 in state
EXPENDITURERM 2,939#33 in state
POPULATION8,800#44 in state
MEDIAN INCOMERM 2,999#42 in state
EXPENDITURERM 2,412#44 in state
POPULATION8,000#45 in state
MEDIAN INCOMERM 3,837#28 in state
EXPENDITURERM 2,902#34 in state
POPULATION——
MEDIAN INCOMERM 4,169#19 in state
EXPENDITURERM 3,564#14 in state
ORIGINAL DISTRICT STORIESWatch the underlying national rankings.
WHAT THIS STILL DOES NOT KNOW
A district is closer to the market, but it is still not the catchment.
Administrative districts can contain very different towns and neighbourhoods. A client-grade location report still needs local competitors, commercial rent, actual travel time, footfall and category-specific demand.
PulseKita now has a stronger evidence base for narrowing the search: state → district → then local commercial research.