BUSINESS · LOCAL MARKET · MALAYSIA
Zoom in from state to district.
Use official district population and HIES data to narrow the local market before researching competitors, rent and footfall.
LOCAL MARKET · POKOK SENA
What should you notice about Pokok Sena before going street-level?
District data is a useful narrowing layer between a state and a real trading catchment. Start with population, household income, spending and vulnerability, then research rent, competitors and footfall locally.
HOW TO READ THIS
Administrative districts can contain very different towns and neighbourhoods. PulseKita uses this layer to narrow the search; a location decision still needs local competitor, rent, travel-time and footfall research.
POKOK SENA · LOCAL SIGNAL BOARDMarket size, household economics and social context.
Population
#11of 12 in Kedah#116 nationally
2026 · DOSM population estimate
Median household income
#4of 12 in Kedah#58 nationally
2024 · gross monthly household income
Mean household expenditure
#4of 12 in Kedah#56 nationally
2024 · mean monthly household expenditure
Poverty rate
Share of households below the applicable Poverty Line Income. Lower/higher is descriptive here, not a business score.
Gini coefficient
Higher values indicate greater household-income inequality. This is context for market segmentation, not a verdict.
KEDAH · DISTRICT SHELFCompare local markets inside the same state.
POPULATION577.9K#1 in state
MEDIAN INCOMERM 4,953#6 in state
EXPENDITURERM 3,869#8 in state
POPULATION384.1K#2 in state
MEDIAN INCOMERM 5,208#3 in state
EXPENDITURERM 4,495#1 in state
POPULATION355.5K#3 in state
MEDIAN INCOMERM 5,236#2 in state
EXPENDITURERM 4,054#5 in state
POPULATION255K#4 in state
MEDIAN INCOMERM 5,312#1 in state
EXPENDITURERM 4,478#2 in state
POPULATION150K#5 in state
MEDIAN INCOMERM 3,367#12 in state
EXPENDITURERM 3,041#11 in state
POPULATION102.3K#6 in state
MEDIAN INCOMERM 4,592#8 in state
EXPENDITURERM 3,914#6 in state
POPULATION101.2K#7 in state
MEDIAN INCOMERM 5,083#5 in state
EXPENDITURERM 4,356#3 in state
POPULATION75.4K#8 in state
MEDIAN INCOMERM 4,695#7 in state
EXPENDITURERM 3,859#9 in state
POPULATION70.9K#9 in state
MEDIAN INCOMERM 4,438#9 in state
EXPENDITURERM 3,675#10 in state
POPULATION68K#10 in state
MEDIAN INCOMERM 3,954#11 in state
EXPENDITURERM 3,872#7 in state
POPULATION51.4K#11 in state
MEDIAN INCOMERM 5,163#4 in state
EXPENDITURERM 4,257#4 in state
POPULATION45.7K#12 in state
MEDIAN INCOMERM 4,310#10 in state
EXPENDITURERM 3,006#12 in state
ORIGINAL DISTRICT STORIESWatch the underlying national rankings.
WHAT THIS STILL DOES NOT KNOW
A district is closer to the market, but it is still not the catchment.
Administrative districts can contain very different towns and neighbourhoods. A client-grade location report still needs local competitors, commercial rent, actual travel time, footfall and category-specific demand.
PulseKita now has a stronger evidence base for narrowing the search: state → district → then local commercial research.