BUSINESS · LOCAL MARKET · MALAYSIA
Zoom in from state to district.
Use official district population and HIES data to narrow the local market before researching competitors, rent and footfall.
LOCAL MARKET · MACHANG
What should you notice about Machang before going street-level?
District data is a useful narrowing layer between a state and a real trading catchment. Start with population, household income, spending and vulnerability, then research rent, competitors and footfall locally.
HOW TO READ THIS
Administrative districts can contain very different towns and neighbourhoods. PulseKita uses this layer to narrow the search; a location decision still needs local competitor, rent, travel-time and footfall research.
MACHANG · LOCAL SIGNAL BOARDMarket size, household economics and social context.
Population
#7of 11 in Kelantan#76 nationally
2026 · DOSM population estimate
Median household income
#4of 11 in Kelantan#110 nationally
2024 · gross monthly household income
Mean household expenditure
#8of 11 in Kelantan#112 nationally
2024 · mean monthly household expenditure
Poverty rate
Share of households below the applicable Poverty Line Income. Lower/higher is descriptive here, not a business score.
Gini coefficient
Higher values indicate greater household-income inequality. This is context for market segmentation, not a verdict.
KELANTAN · DISTRICT SHELFCompare local markets inside the same state.
POPULATION595.5K#1 in state
MEDIAN INCOMERM 4,729#2 in state
EXPENDITURERM 4,329#1 in state
POPULATION245.1K#2 in state
MEDIAN INCOMERM 3,591#8 in state
EXPENDITURERM 3,581#6 in state
POPULATION193.1K#3 in state
MEDIAN INCOMERM 3,904#5 in state
EXPENDITURERM 4,181#2 in state
POPULATION169.4K#4 in state
MEDIAN INCOMERM 4,187#3 in state
EXPENDITURERM 3,579#7 in state
POPULATION161.2K#5 in state
MEDIAN INCOMERM 3,638#7 in state
EXPENDITURERM 3,632#5 in state
POPULATION146.4K#6 in state
MEDIAN INCOMERM 4,853#1 in state
EXPENDITURERM 3,749#3 in state
POPULATION118.6K#7 in state
MEDIAN INCOMERM 4,156#4 in state
EXPENDITURERM 3,411#8 in state
POPULATION113K#8 in state
MEDIAN INCOMERM 2,994#11 in state
EXPENDITURERM 2,863#11 in state
POPULATION112.5K#9 in state
MEDIAN INCOMERM 3,871#6 in state
EXPENDITURERM 3,726#4 in state
POPULATION58.5K#10 in state
MEDIAN INCOMERM 3,008#10 in state
EXPENDITURERM 3,062#9 in state
POPULATION12K#11 in state
MEDIAN INCOMERM 3,385#9 in state
EXPENDITURERM 2,953#10 in state
ORIGINAL DISTRICT STORIESWatch the underlying national rankings.
WHAT THIS STILL DOES NOT KNOW
A district is closer to the market, but it is still not the catchment.
Administrative districts can contain very different towns and neighbourhoods. A client-grade location report still needs local competitors, commercial rent, actual travel time, footfall and category-specific demand.
PulseKita now has a stronger evidence base for narrowing the search: state → district → then local commercial research.