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CHRONOLOGY · AUTOMOTIVE · PROTON

PROTON: from the national car project and Saga to Geely partnership and Malaysian EVs

A chronology of Malaysia's national car project from the 1979 feasibility push and 1985 Proton Saga through exports, changing ownership, the Geely partnership, the X70 and the e.MAS electric-vehicle era.

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A chronology of Malaysia's national car project from the 1979 feasibility push and 1985 Proton Saga through exports, changing ownership, the Geely partnership, the X70 and the e.MAS electric-vehicle era.

14 PERISTIWA16 PAUTAN SUMBER
PERISTIWA 1 DARIPADA 141979Mahathir Mohamad pushes for a feasibility study on a Malaysian-made car.

The national car idea is presented as part of a broader industrialisation strategy rather than simply a vehicle-import substitution programme.

WHY THIS HISTORY MATTERSPROTON's story tracks four decades of Malaysia's ambition to move from assembling imported technology toward owning more automotive capability.

The Saga, exports, ownership changes, Geely partnership and e.MAS programme show how the definition of a 'national car' has evolved as automotive technology and global supply chains changed.

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01
1979KEPUTUSAN

Mahathir Mohamad pushes for a feasibility study on a Malaysian-made car.

The national car idea is presented as part of a broader industrialisation strategy rather than simply a vehicle-import substitution programme.

02
November 1982KEPUTUSAN

Cabinet approves the National Car Project.

The approval moves the concept from industrial policy into an executable company and manufacturing programme.

03
7 May 1983TINDAKAN

Perusahaan Otomobil Nasional is incorporated.

Later that month HICOM, Mitsubishi Motors Corporation and Mitsubishi Corporation sign the joint-venture agreement underpinning the early project.

05
December 1986TINDAKAN

Bangladesh becomes the Saga's first export destination.

Exports begin less than two years after the first car launch, followed by a push into the UK and other markets.

06
18 October 1988STATUS

The Saga makes a public debut at the British International Motor Show.

The UK becomes one of Proton's most visible overseas markets during the brand's early international phase.

07
July 1991TINDAKAN

Engine-parts machining and transmission assembly deepen local manufacturing capability.

The national-car programme expands beyond final vehicle assembly toward more of the industrial supply chain.

08
2012WANG

DRB-Hicom takes control of PROTON.

The ownership change places the national carmaker inside the wider DRB-Hicom automotive and industrial group.

10
12 December 2018STATUS

The Proton X70 launches.

The SUV becomes the first major product associated with the Geely partnership and a visible marker of the company's new technology direction.

12
4 September 2025TINDAKAN

Malaysia's first dedicated EV assembly plant opens at PROTON Tanjong Malim.

The RM82 million facility is designed for e.MAS models and creates dedicated local capacity for electric-vehicle assembly.

13
30 October 2025STATUS

The e.MAS 5 launches as a lower-priced national EV.

The second e.MAS model broadens Proton's EV strategy toward more affordable mass-market electrification.

14
9 July 2026TINDAKAN

The e.MAS 5 launches in Singapore as PROTON pushes regional EV exports.

The move extends the new electric lineup beyond Malaysia and continues the company's effort to rebuild export relevance.

WHAT WAS THE NATIONAL CAR PROJECT TRYING TO ACHIEVE?

PROTON was designed as an industrial-policy project, not merely a Malaysian badge on a car.

The original goal included domestic industrial capability.

PROTON's own history frames the company as a vehicle for economic development and for building the local automotive manufacturing ecosystem.

The Geely partnership changed the development model.

From 2017 onward, platform, engineering and product collaboration became central to PROTON's attempt to improve quality, technology and scale.

EVs have created a second national-car industrial challenge.

The e.MAS programme and dedicated Tanjong Malim EV plant are intended to build local capability around the industry's transition from combustion engines to electrification.

WHY THIS HISTORY MATTERS

PROTON's story tracks four decades of Malaysia's ambition to move from assembling imported technology toward owning more automotive capability.

The Saga, exports, ownership changes, Geely partnership and e.MAS programme show how the definition of a 'national car' has evolved as automotive technology and global supply chains changed.

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APA YANG MASIH BELUM TERJAWAB

Soalan yang kronologi ini masih belum dapat jawab.

01How much engineering and intellectual-property ownership should Malaysia require for a vehicle to be considered genuinely national?

02Can PROTON build sustainable export scale in the EV era?

03Will the Tanjong Malim EV ecosystem generate a new wave of Malaysian automotive suppliers and technology capability?

APA YANG PERLU DIPANTAU SETERUSNYA

Peristiwa yang boleh mengubah perkembangan cerita ini.

01Export growth for e.MAS models.

02Local EV supply-chain investment around Automotive High Tech Valley.

03Future PROTON-Geely platform, software and powertrain development.

BACA SETERUSNYA

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