BUSINESS · LOCAL MARKET · MALAYSIA
Zoom in from state to district.
Use official district population and HIES data to narrow the local market before researching competitors, rent and footfall.
What should you notice about Larut & Matang before going street-level?
District data is a useful narrowing layer between a state and a real trading catchment. Start with population, household income, spending and vulnerability, then research rent, competitors and footfall locally.
Administrative districts can contain very different towns and neighbourhoods. PulseKita uses this layer to narrow the search; a location decision still needs local competitor, rent, travel-time and footfall research.
Population
— · DOSM population estimate
Median household income
2024 · gross monthly household income
Mean household expenditure
2024 · mean monthly household expenditure
Poverty rate
Share of households below the applicable Poverty Line Income. Lower/higher is descriptive here, not a business score.
Gini coefficient
Higher values indicate greater household-income inequality. This is context for market segmentation, not a verdict.
POPULATION931K#1 in state
MEDIAN INCOMERM 5,136#2 in state
EXPENDITURERM 4,648#1 in state
POPULATION277.9K#2 in state
MEDIAN INCOME——
EXPENDITURE——
POPULATION257K#3 in state
MEDIAN INCOMERM 5,380#1 in state
EXPENDITURERM 4,387#3 in state
POPULATION179.3K#4 in state
MEDIAN INCOMERM 3,977#11 in state
EXPENDITURERM 4,005#5 in state
POPULATION170.1K#5 in state
MEDIAN INCOMERM 4,554#6 in state
EXPENDITURERM 3,807#7 in state
POPULATION141.5K#6 in state
MEDIAN INCOMERM 4,347#8 in state
EXPENDITURERM 3,711#11 in state
POPULATION127.2K#7 in state
MEDIAN INCOMERM 4,339#9 in state
EXPENDITURERM 3,722#10 in state
POPULATION99.6K#8 in state
MEDIAN INCOMERM 4,685#5 in state
EXPENDITURERM 3,956#6 in state
POPULATION98.4K#9 in state
MEDIAN INCOMERM 3,701#13 in state
EXPENDITURERM 3,270#13 in state
POPULATION97.7K#10 in state
MEDIAN INCOMERM 4,538#7 in state
EXPENDITURERM 3,753#9 in state
POPULATION83.5K#11 in state
MEDIAN INCOMERM 4,134#10 in state
EXPENDITURERM 3,543#12 in state
POPULATION79.9K#12 in state
MEDIAN INCOMERM 4,856#3 in state
EXPENDITURERM 4,517#2 in state
POPULATION35K#13 in state
MEDIAN INCOMERM 3,827#12 in state
EXPENDITURERM 3,779#8 in state
POPULATION——
MEDIAN INCOMERM 4,843#4 in state
EXPENDITURERM 4,174#4 in state
A district is closer to the market, but it is still not the catchment.
Administrative districts can contain very different towns and neighbourhoods. A client-grade location report still needs local competitors, commercial rent, actual travel time, footfall and category-specific demand.
PulseKita now has a stronger evidence base for narrowing the search: state → district → then local commercial research.